Scoop Up Big Marketing Lessons from the Ice Cream Truck
As a small business owner, I find marketing lessons and inspiration everywhere. Recently, my marketing mind kicked into high gear when I heard the musical siren song of the ice …
How to Build an Effective Content Marketing Strategy
Are you ready to build a content marketing strategy? You’ll need one if you want to meet your content marketing goals, create phenomenal content experiences for your target audience, and …
Dear Client, Help Me Help You
(How to Bring Your Freelance Writer Up to Speed) After weeks, perhaps months, of searching for just the right freelance writer, you finally found a perfect fit. She’s a solid …
Why I Don’t Want to Be a Content Marketing Hypocrite
Here I am, espousing the value of content marketing, yet not doing much of it myself. I know that content marketing plays a big role in inbound marketing, driving people …
The Best Storytelling Hack Makes Your Message Stick
Storytelling really matters if you want to make your marketing message stick with your audience. And the best storytelling hack is something I learned way back in journalism class. Using stories …