With several of my clients focused on health and wellness, I wrote plenty of B2B and B2C projects over the years. From marketing materials for physicians who run medically supervised weight loss programs … to newsletters for physical rehab centers that need to keep their dispersed internal team in the loop … to brochures for healthcare professionals who need to target prospective clients, my writing covered a lot of ground. Take a peek at just a few of my projects.
Content Marketing & Copywriting
- Fortune Brand Studio (branded content): Accountability and community redefining the workplace
- Reader’s Digest (branded content): Empowered by Resilience and Positivity; The Painful Truth About Gout; Why You Need to Stop Thinking of Flu as “Just a Bad Cold”; Atopic Dermatitis: Understanding the Most Common Type of Eczema; From Healing to Hope: How One Warrior Fights Her Rare Cancer; Vitiligo: Understanding This Autoimmune Condition
- Nature Made (website copy rewrite and marketing emails): About, General Wellness, Joints, Men’s Health, Women’s Health; Men’s Vitamins; Turmeric
- Live Naturally/Vital Proteins (branded content): Be a Glow-Getter!; Talking Health with Tracey Halama; A Happy Tummy Equals a Happy Self; Collagen: Your Health and Beauty Building Block; Ready, Set … Glow!
- Nature Made (content marketing blogs): How To Support Your Sleep Schedule: A Guide; 8 Self-Care Tips; Tips on Eating Healthier Throughout the Year; How To Cope With Stress; How Often Should You Do Cardio?; Tips On How To Increase Deep Sleep; Healthy Meal Prep Recipes To Help You Keep Your Weight Management Goals; How To Get Energy Naturally With Easy Lifestyle Changes; What Happens If You Don’t Sleep?; 7 Best Healthy Foods to Incorporate Into Your Diet; Why Is Sleep Important?; Healthy Super Bowl Recipes; Vitamins for Women Over 50; Vitamins for Men Over 50; How To Wake Up Feeling Refreshed And Energetic; 6 Benefits Of Cardio: Why It’s Important; How Much Melatonin Should You Take As An Adult?; 10 Foods That Are High In Fiber; How Much Melatonin Should You Take? The Proper Dosage For Children; Is Melatonin Really Safe & Can You Take It Every Night?; Can You Take Melatonin While Pregnant?; How Melatonin Affects Dreams; Ashwagandha Benefits: How The Herb Helps Reduce Stress; What is Milk Thistle Used For? A Guide To The Herb’s Health Benefits; Here’s When To Start Taking Prenatal Vitamins; What Are Postnatal Vitamins and Do You Need to Take Them?; Fat-Soluble vs. Water-Soluble Vitamins: What’s the Difference?; Fish Oil Benefits: Why Omega-3s Are So Good For You
- Orlando Health (ghostwritten content marketing blogs): Older Adults Should Meditate. Here’s Why; 5 Surprising Heart-Healthy Foods; Becoming a Morning Person Can Be Good for You; Almond Milk, Oat Milk, Coconut Milk: What To Know About Dairy Alternatives; Beware: Simple Household Chores Can Cause Injuries; Teach Kids To Cook for a Lifetime of Healthy Habits; Best Exercises To Slow Osteoporosis; Gut Health: Why It Matters
- Simione Healthcare Consultants: White Paper: Post-Acute Growth Solutions: Are you facing these sales and marketing challenges?; White Paper: Developing a Leadership Pipeline; White Paper: The Changing Landscape of Billing Compliance
- Sheppard Pratt (annual report section): Expanding Residential Services: A Commitment to Community
- More Labs (content marketing blogs): How Long Does a Hangover Last?; Using Pedialyte for Dealing with Hangovers; How Long Does Melatonin Last?; 12 Essentials to Include in a Hangover Kit
- McKesson Medical-Surgical: Why every business should have a disaster preparedness plan & how to create one
- GoBankingRates: What Does Open Enrollment Mean? 30% of Americans Waste Money Because They Don’t Know
- NovaCare Rehabilitation: E-newsletter Article
- Robard Corporation: New Moms Weight Loss Program Brochure; School Time Foods Ad; School Time Foods Brochure; New Directions Adapting Phase Manual (B2B content for healthcare professionals)
- Robard Corporation: I wrote hundreds of customer-facing articles, quizzes, activities, checklists, etc., for my client’s weight loss program centers around the country. The goal was to provide back-to-basics health and wellness information in a no-fluff style. I’ve included a few samples here: Body Basics: Rainy Day Exercise; Body Basics: Sports & Recreation; Body Basics: Workouts; Food for Thought: Fats & Oils; Food for Thought: Vitamins & Minerals; Healthy Living: Successful Socializing: Life Steps: Controlling Appetite; Life Steps: Recognizing Saboteurs; Lifestyle Skills: Eating Triggers; Lifestyle Skills: Fitness Facts & Fallacies; Lifestyle Skills: Managing Stress; Lifestyle Skills: Protein; Lifestyle Skills: Recipe Makeovers; Lifestyle Skills: Shopping the Low-Cal Way; Lifestyle Skills: Snack Attack Activity; Lifestyle Skills: Vitamins; Maintenance: Developing the New You; Maintenance: It’s Time for You
Articles: Consumer Publications & Websites
- WebMD: DIY Wellness Retreat: A Treat for Your Mind and Body at Home; Top Risk Factor to Good Health Is Probably Not What You Think
- USA Today Modern Woman: Comfort and Joy: Sail through the holidays with your body, mind, and spirit intact
- Yoga Journal: 12 Things Yoga Students (Desperately) Want Teachers to Know
- AARP: Think You Can’t Do Yoga? Here’s How to Get Started; Take a Deep Breath Toward Better Sleep; Longevity Lifestyles: How to Live Longer — or Not
- Success: A Love Letter to Yoga
- Costco Connection: Make D a Good Grade: Vitamin D can help keep you healthy; Home, Sweat Home; Fresh Air Indoors
- Taste of Home: The Ultimate List of Heart-Healthy Foods
- National Environmental Education Foundation: Celebrate Children’s Environmental Health Day 2020; Are You Ready for Asthma Peak Week?; Indoor Workouts to Keep Fit While Staying at Home; How to Safely Spend Time Outdoors During the COVID-19 Pandemic; Like to Bike?; How Dr. Lisa Cicutto Helps Kids with Asthma; Staying Safe, Healthy, and Entertained During the Coronavirus; Staying Hydrated in the Summer Heat; How You Can Help Families Get Healthy; Resources for Improving Your Health, Courtesy of NEEF; The Feel-Good Benefits of Giving Back
- Parents: 6 Simple Self-Care Ideas for Busy Moms
- Delicious Living: Beyond Skin Deep: A Mind-Skin Connection; Pumping the Breaks on Beauty
- Optimum Wellness: Happy Handwashing; What’s So Essential About Omegas?
- Live Naturally: Healthy Shopping Hacks; Acupuncture for Newbies
- AARP’s The Girlfriend: The Subtle Cancer Symptoms I Nearly Ignored; How My First Colonoscopy Saved My Life
- Orlando Magazine: Starting a Yoga Practice; Your Wellness Guide: Take Care; A Look at Complementary Care for Orlando’s Breast Cancer Patients; Mindful Moments
- AmeriDisability: How to Create a Lifelong Plan for Your Adult Child with Special Needs; 5 Disability Focused Podcasts Amping Up Inclusive Chatter; Serving Adults with Autism: nonPareil Institute; Celebrities Pave the Way for Disability Conversations: Selma Blair is Talking About Multiple Sclerosis; Susquehanna Service Dogs to the Rescue; ‘Yes She Can’ Organization Empowers Teen Girls on the Autism Spectrum with Job Skills; 7 Heart-Healthy Habits for Seniors
- Chicago Suburban Family: Heart-Healthy Tips for Seniors
- Saatva: Sleep Tips from the “Baby Sleep Boss”
- Orlando Family Magazine: Kids Beating Cancer
- Atlanta Parent: Dangerous Germs
- Parents & Kids Magazine: Does When You Eat Affect Your Heart Health?
- Good Life Family Magazine: Get Moving! Physical Fitness Options for Special Needs Kids; Healing Power of Therapy Pets
- Ann Arbor Family: Timely Parenting Research: The Lowdown on Diet, Toys & Stay-at-Home Parents
- Calgary’s Child: Don’t Let Your Family’s Healthy Eating Take a Vacation This Summer
- Toledo Area Parent: The Lowdown on Shots, Soaps & Sports
- MetroKids: Eat Healthy on Vacation
- Good Life Family: Designing Your Best You by (gasp!) Putting Yourself First
- Grown and Flown: Asperger’s Syndrome: Why Birthdays are Bittersweet
- Oregon Family: 3 Surprising Ways Pets Benefit Your Kids
- Thrive Global: BAM! Connecting Students and Community to a Healthy Lifestyle
- Tulsa Kids: What Soap Is Safe for Your Kids?
Newsletters
- Resources for Educators: Nutrition Nuggets (May 2020); Nutrition Nuggets (April 2019)
- Food Sciences Corporation: Well & Healthy Woman Everyday! (B2C newsletter)
- Kessler Institute for Rehabilitation: Access Kessler (internal newsletter)
- Robard Corporation: SchoolTime Foods; Med News (B2B newsletter for physicians); Health Watch (client newsletter for patients); Advanced Health News (B2B newsletter for healthcare professionals)